by Natalie Heather
For online shops, I believe their biggest selling point is their photography. There are some stores that have some really great pieces, but the photographs don’t do them justice. A store that I think has mastered the marketing of their pieces is Zara. They not only have very good full body shots, they also have very good “detail shots”.
It’s clean cut and sophisticated. It’s also consistent in style which is really great.
And if you’re already thinking about what you’re going to wear for New Year’s (as I am) you might want to consider this lovely dress (I cannot believe it’s only $60!) paired with these shoes and this gorgeous necklace.
What do you think?